Franchise program provides entrepreneurs with the opportunity to license their successful brand, product, or service and to deliver and present them in another geographic region. It also allows entrepreneurs to assess their franchise readiness and develop the full franchise package. The program aims to encourage small and medium-sized companies and local brands to grow globally. QDB covers up to 50% of the service cost by virtue of a financial grant.
Beneficiary should be:
- A Qatari SME which has been operational for at least one year (an added preferential value for the number of operating years).
- The project should be in one of the main economic sectors, such as education, industry, services and value-added goods.
Services the program offers to SMEs:
- Franchise Readiness Assessment: a service designed to determine the brand’s readiness to be franchised and involves a short questionnaire and on-site study or assessment by a specialized consultant.
- Franchise Development System: it details the stages of development of the franchise model including strategy, operational and legal aspects, marketing documentation, etc.