Qatar Anti-Doping Committee (QADC) announced the launch of its new logo, which will be implemented from the 2021-2022 sports season.
The idea of the new branding is centered around the athlete who is the cornerstone of sports in general. The athlete in the new branding carries a purple sea lavender flower, which is one of the most famous flowers in the Qatari environment. The branding also includes pure environmental components, as the design of aims at promoting the concept of clean sport where every athlete has to strive for glory depending on his effort, persistence and integrity.
On this occasion, HE the President of the Qatar Olympic Committee Sheikh Joaan bin Hamad al Thani said: "Qatar Olympic Committee is keen to support to the QADC in this regard to achieve the goals for which it was established. With the intensity of competition, some athletes may use stimulant drugs and depend on illegal methods to achieve a false glory and gain an unworthy title".
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