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HE Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Chairperson of Qatar Museums, and HE Mariam bint Ali bin Nasser Al Misnad, Minister of Social Development and Family, yesterday, launched the "Home Grown" initiative in “Home Grown” exhibition at the Wadi Msheireb Station and M7 building in Msheireb Downtown Doha.

The "Home Grown" initiative, which originated from home for diversified production, seeks to establish a culture of sustainability, shift individuals from consumption to production, and develop the productive families system within the State of Qatar in order to enhance the efficiency of families, raise their productivity, and develop their skills by providing integrated services starting from the process of producing ideas to facilitating access to markets, in addition to changing the negative stereotype associated with productive families by launching this initiative under a new name and an attractive visual identity.

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