Northwestern University in Qatar, member of Qatar Foundation for Education, Science and Community Development (QF), and located in Education City, is organizing an online training program on marketing persuasion by using internet.
It is noteworthy that trust and relatability to customers are powerful tools in the art of persuasion, as long as they have been always used throughout the history of advertising. With the rise of social media channels, the hiring of influencers to promote products and services has become central to marketing worldwide.
The program will discuss the ethical implications of monetizing by creating feelings of trust, authenticity and relatability to sell products and ideas.
For more details and registration, you can check the event information page
on QF website.